AAA Fuel Excise

-About

This project was for the Australian Automobile Association, who needed a clear and friendly way to explain what the Fuel Excise actually is, why it matters and how it benefits everyday Australians. The goal was to keep the message simple, friendly and easy for anyone to understand, while still feeling visually engaging.

I handled the storyboarding, design and illustration, using a friendly style with touches of texture that added depth and warmth to our design. We wanted to ground the message in real, everyday scenarios with our leading characters, a family of four, plus an Aussie bloke and his dog just doing the daily grind.